SERVICES AND PRICING
Flexible Support for a Stronger Online Presence
Choose the level of support that best fits your business, whether you need a focused professional review, improvements to an existing website, or a more complete website solution.
Each service is designed to provide clear direction, practical improvements, and a polished digital presence without adding unnecessary complexity.
A Clearer Way to Choose the Right Support
Best first step
Website Clarity Audit
For established business owners who already have a website but are unsure what is working, what needs improvement, or what they should invest in next.
Starting at $450
The starting price covers one existing business website with up to 10 core pages.
Large online stores, membership websites, directories, learning platforms, and other complex websites require custom scoping.
- Desktop and mobile review
- Homepage clarity and effectiveness
- Navigation and page-structure review
- Messaging and call-to-action review
- Visual and brand-consistency review
- Contact paths and customer journey review
- Basic SEO and visibility observations
- Written audit report and website score
- Prioritized action plan
Base scope
A front-end review of business current website on desktop and mobile.
The review includes the homepage, contact page, primary navigation, and the main public-facing pages accessible through the website menu.
Timeline
3–7 business days after required information is received
Please note
Implementation is not included. Large stores, memberships, and complex sites require custom scoping.
Up to $250 may be credited toward a qualifying website project booked within 30 days.
Most popular
Website Refresh
For businesses with a functional website that needs a clearer structure, more current presentation, and stronger mobile experience.
Starting at $1,500
Refresh of one existing website with up to five core pages total, including the homepage.
What’s Included
- Initial website assessment and refresh plan
- Homepage and up to four additional core pages
- Desktop, tablet, and mobile layout
- Navigation, menu, and footer refinement
- Improved page structure and content flow C
- Color, typography, button, and image alignment
- Call-to-action placement and wording improvements
- Light refinement of existing website copy
- One standard contact or inquiry form
- Basic on-page SEO for refreshed pages
- Link, button, and form testing
- One consolidated revision round
- Final quality review and launch support
Timeline
Approximately 2–4 weeks after access, content, and materials are received
Please note
This package is intended to improve an existing, functional website. It does not include a full rebuild, platform migration, complete copywriting, e-commerce, membership features, booking-system configuration, or complex integrations. Additional pages and expanded services may be added based on the project scope.
Apply up to $250 of your audit toward a qualifying Website Refresh booked within 30 days.
Best new foundation
New Business Website
For new businesses and established companies whose current website is too outdated, limited, or damaged to reasonably refresh.
Starting at $2,500
One new WordPress website with up to 5 core pages
- Discovery, sitemap, and page planning
- Professionally designed WordPress website tailored to your business
- Desktop, tablet, and mobile-responsive design
- Color, typography, and visual brand alignment
- Refinement of client-provided website content
- One standard contact or inquiry form
- Basic on-page SEO
- Analytics connection
- Website testing, launch, and client handoff
What to Expect
Before design begins, we’ll clarify your business goals, preferred visual direction, target audience, and how visitors should use the website. Throughout the project, I’ll bring that direction into focus, share progress at key review points, and refine the design using your consolidated feedback.
The completed project will be a polished, functional, and launch-ready website based on the agreed scope
Timeline
Approximately 4–6 weeks after content and requirements are confirmed
Please note
Does not include e-commerce, full branding or copywriting, paid tools, hosting, memberships, or complex integrations.
Not Sure Where to Start?
Choose the service that best matches where your website is today:
You have a website but are unsure what needs to change
Start with the Website Clarity Audit for a professional review and prioritized improvement plan.
Your website works but needs a more polished, current presentation
Choose the Website Refresh to improve its structure, design consistency, messaging, and mobile experience.
You need a new website or your current one cannot reasonably be refreshed
Choose the New Business Website for a complete, professionally designed foundation.
Still unsure? Submit a short project inquiry. I’ll review your goals, current website, and requested features and recommend the most appropriate next step.
COMPLETE ONLINE PRESENCE
Digital Presence Package
For established businesses whose website and important online profiles need to work together as one consistent, professional presence.
Starting at $2,750
- Website Refresh of up to 5 core pages
- Google Business Profile review and refinement
- Alignment of up to 2 social profiles
- Google Analytics setup or verification
- Website copy and messaging review
- Basic SEO expansion on refreshed pages
- Cross-platform business information and brand-consistency check
- Prioritized recommendations for future improvements
Timeline
Approximately 3–5 weeks, depending on access, content readiness, and project scope.
Please note
This package focuses on aligning the client’s existing website and key digital profiles. Ongoing social media management, paid advertising, full copywriting, advanced SEO, extensive content creation, and complex integrations are not included.
ONGOING SUPPORT
Website Care Plan
For business owners who need reliable ongoing support for routine website updates after launch or an initial website project.
Starting at $300/month
Monthly support with a defined update allowance and agreed scope
- Routine text and image updates
- Form, button, and link checks
- WordPress theme and plugin updates
- Minor layout and mobile-display corrections
- Basic website health review
- Scheduled monthly support
Timeline
Ongoing monthly service
Please note
Redesigns, new pages, full copywriting, SEO campaigns, and custom development are separate projects.
Monthly support is limited to an agreed service allowance. Unused time does not roll over. New pages, redesigns, copywriting, SEO campaigns, urgent requests, and custom development are quoted separately.
CUSTOM SCOPE
Custom Website Solution
For businesses with advanced functionality, specialized requirements, or projects that do not fit a standard package.
Custom quote
- E-commerce development or major platform migration
- Advanced booking systems
- Memberships or customer portals
- Complex forms
- Third-party integrations
- Specialized automations
- Specialized business workflows
Timeline
Determined after consultation.
Please note
Projects with advanced functionality or specialized requirements are evaluated individually. Pricing and timelines are provided after consultation and project review.
Focused Website Services
Choose a clearly scoped website service when you need a specific improvement without moving into a larger package.
ADDITIONAL WEBSITE PAGE
Starting at
$275
Add one professionally styled page that matches your website’s existing design and structure.
LANDING PAGE
Starting at
$400
A focused page built around one service, offer, campaign, or conversion goal.
ADDITIONAL CONTACT OR INQUIRY FORM
Starting at
$150
Add a standard form that makes it easy for visitors to contact your business.
BOOKING-TOOL SETUP
Starting at
$225
Connect your existing booking tool so visitors can schedule directly from your website.
BLOG SETUP
Starting at
$250
Add a polished blog section with a clean layout ready for future posts.
WEBSITE COPYWRITING
Starting at
$300 per page
Original website copy written to clearly communicate your business, services, and next steps.
Visibility & Digital Presence Services
Select focused support to improve how your business appears, communicates, and measures performance across important digital touchpoints.
GOOGLE ANALYTICS & TRACKING SETUP
Pricing
Based on scope
Set up or verify foundational analytics and tracking so important website activity can be measured.
GOOGLE BUSINESS PROFILE REFINEMENT
Pricing
Based on scope
Review and refine essential profile details, presentation, and alignment with the business website.
SOCIAL PROFILE ALIGNMENT
Pricing
Based on scope
Align key profile information, visuals, messaging, and links across selected social platforms.
BASIC ACCESSIBILITY REVIEW
Pricing
Based on scope
Review common accessibility concerns affecting content clarity, navigation, forms, and basic usability.
COMPETITOR WEBSITE COMPARISON
Pricing
Based on scope
Compare selected competitor websites to identify useful positioning, content, and experience observations.
BASIC SEO EXPANSION
Pricing
Based on scope
Expand foundational on-page SEO across an agreed set of website pages.
WEBSITE COPY & MESSAGING REVIEW
Pricing
Based on scope
Review website copy for clarity, consistency, calls to action, and alignment with current business goals.
Extend Your Website Audit
Add focused services to your Website Clarity Audit when you need a deeper review or additional support. Choose only the areas that are relevant to your website and current goals.
Pricing shown is a starting point. Final pricing may vary based on website size, platform, access requirements, and scope.
ADDITIONAL PAGES REVIEWED
Starting at
$125
Extend your audit to include up to five additional core pages beyond the standard 10-page review.
SOCIAL PRESENCE REVIEW
Starting at
$200
Review up to two social profiles for completeness, visual consistency, messaging, and alignment with your website.
BACK-END WORDPRESS REVIEW
Starting at
$250
Review key WordPress settings, themes, plugins, updates, and general back-end organization for potential concerns.
ANALYTICS & TRACKING REVIEW
Starting at
$175
Review your existing analytics and tracking setup to identify basic configuration issues and measurement gaps.
FOLLOW-UP STRATEGY CONSULTATION
Starting at
$150
Meet after your audit to discuss the findings, priorities, and the best next steps for your website.
AUDIT IMPLEMENTATION SUPPORT
Starting at
$300
Get hands-on help completing a limited number of priority improvements identified in your Website Clarity Audit.
Audit add-ons must be purchased with or in connection with a Website Clarity Audit unless otherwise stated. Implementation services are limited to the agreed scope; larger updates may require a Focused Website Project or Website Refresh.
Focused Work
Targeted help for specific projects.
FOCUSED WEBSITE PROJECT
Starting at
$900
One clearly defined website improvement, scoped before work begins.
- Single landing page
- Simple portfolio section
- Limited Shopify or e-commerce cleanup
- Product or service-page organization
- Standard form or booking-tool connection
- Basic analytics setup
- One contained integration
Please note: Starting pricing applies to one contained project. Additional pages, extensive content entry, advanced tools, or unrelated requests require separate pricing.
Prices shown are starting points. Final pricing depends on project scope, number of pages, content needs, required functionality, existing website condition, and additional services or integrations. A final project quote will be provided before work begins.
WHAT TO EXPECT
A Clear Process From Review to Launch
1. Review
Discuss your business, current online presence, goals, challenges, and the support you need.
2. Recommend
Confirm the recommended service, project deliverables, timeline, required content, and final quote.
3. Build
Develop the agreed website direction and refine the work through organized feedback.
4. Refine & Launch
Complete final checks, prepare the approved work for launch, and provide agreed handoff guidance.
NOT SURE WHICH OPTION FITS?
Let’s Identify the Right Starting Point
You do not need to choose a service based on guesswork. Share what is currently working, what needs improvement, and what you hope to accomplish. From there, the most appropriate next step can be recommended.