WEBSITE STRATEGY When to Refresh a Website Instead of Rebuilding It Not every outdated website needs to be replaced. The right decision depends on whether the main concerns are visual and organizational—or structural and technical. 8 minute read • By Domonique Perry • Website Strategy Not every outdated website needs to…
BRAND STRATEGY Brand Consistency Without a Full Rebrand A business can look more polished and cohesive without abandoning the recognition it has already earned. 8 minute read • By Domonique Perry • Brand Strategy A business can look polished, established, and recognizable without replacing everything customers already know. Many established businesses…
WEBSITE AUDITS What a Website Audit Should Actually Tell You A useful audit connects technical observations, visual presentation, messaging, usability, and customer experience into one practical review. Estimated reading time: 18 minutes • By Domonique Perry • Website Strategy A website audit should do more than produce a list of errors….
WEBSITE STRATEGY 5 Signs an Established Business Has Outgrown Its Website A website may still function while no longer reflecting the quality, growth, or direction of the business behind it. 6 minute read • By Domonique Perry • Website Strategy A website can still function and quietly stop serving the business…
